INTRODUCTION TO PLATFORM STRATEGY
ECOSYSTEM ARCHITECTURE
HOW PLATFORMS TRANSFORM AN INDUSTRY
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An introduction to platform transformation (1:04)
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The transformation of the media industry (1:57)
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The transformation of the telecom industry (1:51)
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Analysis of platform transformation in media and telecom (1:26)
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A framework for industry transformation (1:32)
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How platforms are impacting every industry (4:10)
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Industry deep dive: Platforms in financial services (5:51)
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Quiz
PLATFORM INTERACTIONS
HOW PLATFORMS SCALE
HOW TRADITIONAL COMPANIES PURSUE PLATFORM STRATEGY
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Platform strategy for incumbents (1:37)
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Three strategies for incumbent transformation (4:39)
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Schibsted Media and Axel Springer: Invest And integrate (7:38)
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Schibsted Media and Axel Springer: Success factors (6:46)
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Walgreens: Create a gateway to the consumer (7:26)
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Walgreens: Success factors (4:34)
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The Weather Company: Build a data platform (6:16)
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The Weather Company: Success factors (1:39)
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Case study: GE Predix (4:33)
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GE Predix: Challenges (6:08)
HOW TO LAUNCH AND SCALE A PLATFORM BUSINESS
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Introduction to platform launch (1:36)
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A solution framework for solving chicken and egg problems (4:40)
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Case study: Opentable (2:46)
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Case study: Trade platforms (2:47)
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Recap: Understanding standalone value (1:26)
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Case study: Mint.com (2:42)
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An introduction to simultaneous strategies (2:29)
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Strategy #1: Target micromarkets (3:49)
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Strategy #2: Piggyback other networks (5:32)
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Conclusion (1:06)
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Quiz
CONTROL POINTS - HOW TO WIN WITH A PLATFORM STRATEGY
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Introduction to control points (2:52)
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Control points: A definition (3:20)
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Strength of a control point (4:22)
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User relationship and engagement: Control points (1:45)
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High engagement services (4:17)
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Unique sources of supply: Control points (2:05)
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Partner ecosystem exclusivity (2:48)
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Technical lock-in of supply (3:47)
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Power sellers (1:55)
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Key services and killer apps (2:48)
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Unique digital and physical assets: Control points (1:59)
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Google Maps: Case study (3:19)
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Intel: Case study (1:48)
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Co-created IP: Control points (1:30)
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Horizontal services: Control points (3:29)
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Control of physical assets - Control points (3:16)
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Unique data flows: Control points (2:27)
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Data Sources (3:24)
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Network Structures (2:11)
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Reputation systems (2:21)
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Algorithmic contracts (2:43)
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Control points - Summary (1:51)
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Quiz
HOW TO MONETIZE A PLATFORM BUSINESS
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Introduction to platform monetization (1:19)
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Platform monetization - A framework (2:12)
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Monetization model #1: Charge a transaction fee (4:22)
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Monetization model #2: Charge for network access (2:48)
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Monetization model #3: Charge for quality management (2:56)
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Monetization models #4-6: Monetizing technology and third party advertising (3:09)
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Monetization model #7: Charge for access to data and analytics (2:24)
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Quiz
WHY PLATFORMS FAIL
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Why platforms fail - An Introduction (2:41)
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Failure to launch or to scale (4:39)
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Failure to manage access rights and quality (6:22)
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Failure to manage platform fragmentation (3:10)
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Failure to manage conflict of interest (4:52)
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Failure to prevent multihoming (2:29)
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Failure to control the transaction (4:31)
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Failure to monetize (1:59)
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Organizational causes for failure (2:48)
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Quiz
HOW TO PARTNER WITH PLATFORMS - RISKS AND THREATS
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Partnering with platforms - An introduction (1:12)
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Risks in participating on early stage platforms (4:30)
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Managing risks around asset ownership (2:09)
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Assessing threats in platform partnerships (3:51)
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Threat #1: Bait and switch (4:31)
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Threat #2: Unfair competition by the platform (2:20)
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Threat #3: Gatekeeping and commodification (2:44)
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Quiz
