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Platform Strategy Masterclass - Enterprise

INTRODUCTION TO PLATFORM STRATEGY

An introduction to pipelines (3:05)
The platform business model (2:52)
Three shifts when moving to platforms (3:07)
Examples of platform shift: Telecom, travel and publishing (3:40)
Four critical priorities for platform execution (7:04)
Quiz

ECOSYSTEM ARCHITECTURE

Producers and consumers on a platform (1:47)
Structure of a platform's partner ecosystem (4:41)
The role of application developers (2:43)
Business model positions in a platform economy (2:31)
Business model positions: Deep dive (6:43)
Quiz

HOW PLATFORMS TRANSFORM AN INDUSTRY

An introduction to platform transformation (1:04)
The transformation of the media industry (1:57)
The transformation of the telecom industry (1:51)
Analysis of platform transformation in media and telecom (1:26)
A framework for industry transformation (1:32)
How platforms are impacting every industry (4:10)
Industry deep dive: Platforms in financial services (5:51)
Quiz

PLATFORM INTERACTIONS

The core interaction: Introduction (1:21)
Examples of the core interaction (2:35)
Three elements of platform execution (2:52)
Expanding to multiple interactions (3:11)
Managing interaction quality (5:55)
Trust (2:23)
Quiz

HOW PLATFORMS SCALE

Scaling factors for a platform business (2:27)
Network Effects (3:46)
Learning Effects (2:48)
Viral Effects (1:31)
Scale Effects (2:41)
Lock-in Effects (3:15)
Cross-Subsidization (2:13)
Quiz

PLATFORM STACK

The platform stack framework (2:26)
Different platform configurations (7:36)
Quiz

HOW TRADITIONAL COMPANIES PURSUE PLATFORM STRATEGY

Platform strategy for incumbents (1:37)
Three strategies for incumbent transformation (4:39)
Schibsted Media and Axel Springer: Invest And integrate (7:38)
Schibsted Media and Axel Springer: Success factors (6:46)
Walgreens: Create a gateway to the consumer (7:26)
Walgreens: Success factors (4:34)
The Weather Company: Build a data platform (6:16)
The Weather Company: Success factors (1:39)
Case study: GE Predix (4:33)
GE Predix: Challenges (6:08)

HOW TO LAUNCH AND SCALE A PLATFORM BUSINESS

Introduction to platform launch (1:36)
A solution framework for solving chicken and egg problems (4:40)
Case study: Opentable (2:46)
Case study: Trade platforms (2:47)
Recap: Understanding standalone value (1:26)
Case study: Mint.com (2:42)
An introduction to simultaneous strategies (2:29)
Strategy #1: Target micromarkets (3:49)
Strategy #2: Piggyback other networks (5:32)
Conclusion (1:06)
Quiz

CONTROL POINTS - HOW TO WIN WITH A PLATFORM STRATEGY

Introduction to control points (2:52)
Control points: A definition (3:20)
Strength of a control point (4:22)
User relationship and engagement: Control points (1:45)
High engagement services (4:17)
Unique sources of supply: Control points (2:05)
Partner ecosystem exclusivity (2:48)
Technical lock-in of supply (3:47)
Power sellers (1:55)
Key services and killer apps (2:48)
Unique digital and physical assets: Control points (1:59)
Google Maps: Case study (3:19)
Intel: Case study (1:48)
Co-created IP: Control points (1:30)
Horizontal services: Control points (3:29)
Control of physical assets - Control points (3:16)
Unique data flows: Control points (2:27)
Data Sources (3:24)
Network Structures (2:11)
Reputation systems (2:21)
Algorithmic contracts (2:43)
Control points - Summary (1:51)
Quiz

HOW TO MONETIZE A PLATFORM BUSINESS

Introduction to platform monetization (1:19)
Platform monetization - A framework (2:12)
Monetization model #1: Charge a transaction fee (4:22)
Monetization model #2: Charge for network access (2:48)
Monetization model #3: Charge for quality management (2:56)
Monetization models #4-6: Monetizing technology and third party advertising (3:09)
Monetization model #7: Charge for access to data and analytics (2:24)
Quiz

WHY PLATFORMS FAIL

Why platforms fail - An Introduction (2:41)
Failure to launch or to scale (4:39)
Failure to manage access rights and quality (6:22)
Failure to manage platform fragmentation (3:10)
Failure to manage conflict of interest (4:52)
Failure to prevent multihoming (2:29)
Failure to control the transaction (4:31)
Failure to monetize (1:59)
Organizational causes for failure (2:48)
Quiz

HOW TO PARTNER WITH PLATFORMS - RISKS AND THREATS

Partnering with platforms - An introduction (1:12)
Risks in participating on early stage platforms (4:30)
Managing risks around asset ownership (2:09)
Assessing threats in platform partnerships (3:51)
Threat #1: Bait and switch (4:31)
Threat #2: Unfair competition by the platform (2:20)
Threat #3: Gatekeeping and commodification (2:44)
Quiz

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