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Platform Strategy Masterclass - Startup
INTRODUCTION TO PLATFORM STRATEGY
An introduction to pipelines (3:05)
The platform business model (2:52)
Three shifts when moving to platforms (3:07)
Examples of platform shift: Telecom, travel and publishing (3:40)
Four critical priorities for platform execution (7:04)
Quiz
PLATFORM INTERACTIONS
The core interaction: Introduction (1:21)
Examples of the core interaction (2:35)
Three elements of platform execution (2:52)
Expanding to multiple interactions (3:11)
Managing interaction quality (5:55)
Trust (2:23)
Quiz
HOW PLATFORMS SCALE
Scaling factors for a platform business (2:27)
Network Effects (3:46)
Learning Effects (2:48)
Viral Effects (1:31)
Scale Effects (2:41)
Lock-in Effects (3:15)
Cross-Subsidization (2:13)
Quiz
PLATFORM STACK
The platform stack framework (2:26)
Different platform configurations (7:36)
Quiz
HOW TO LAUNCH AND SCALE A PLATFORM BUSINESS
Introduction to platform launch (1:36)
A solution framework for solving chicken and egg problems (4:40)
Case study: Opentable (5:32)
Case study: Trade platforms (2:47)
Recap: Understanding standalone value (1:26)
Case study: Mint.com (2:42)
An introduction to simultaneous strategies (2:29)
Strategy #1: Target micromarkets (3:49)
Strategy #2: Piggyback other networks (5:32)
Conclusion (1:06)
Quiz
CONTROL POINTS - HOW TO WIN WITH A PLATFORM STRATEGY
Introduction to control points (2:52)
Control points: A definition (3:20)
Strength of a control point (4:22)
Control points -Summary (1:51)
HOW TO MONETIZE A PLATFORM BUSINESS
Introduction to platform monetization (1:19)
Platform monetization - A framework (2:12)
Monetization model #1: Charge a transaction fee (4:22)
Monetization model #2: Charge for network access (2:48)
Monetization model #3: Charge for quality management (2:56)
Monetization models #4, #5, #6: Monetizing technology and third party advertising (3:09)
Monetization model #7: Charge for access to data and analytics (2:24)
Quiz
WHY PLATFORMS FAIL
Why platforms fail - An Introduction (2:41)
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Managing interaction quality
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