INTRODUCTION TO PLATFORM STRATEGY
PLATFORM INTERACTIONS
HOW PLATFORMS SCALE
HOW TO LAUNCH AND SCALE A PLATFORM BUSINESS
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Introduction to platform launch (1:36)
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A solution framework for solving chicken and egg problems (4:40)
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Case study: Opentable (5:32)
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Case study: Trade platforms (2:47)
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Recap: Understanding standalone value (1:26)
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Case study: Mint.com (2:42)
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An introduction to simultaneous strategies (2:29)
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Strategy #1: Target micromarkets (3:49)
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Strategy #2: Piggyback other networks (5:32)
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Conclusion (1:06)
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Quiz
CONTROL POINTS - HOW TO WIN WITH A PLATFORM STRATEGY
HOW TO MONETIZE A PLATFORM BUSINESS
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Introduction to platform monetization (1:19)
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Platform monetization - A framework (2:12)
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Monetization model #1: Charge a transaction fee (4:22)
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Monetization model #2: Charge for network access (2:48)
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Monetization model #3: Charge for quality management (2:56)
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Monetization models #4, #5, #6: Monetizing technology and third party advertising (3:09)
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Monetization model #7: Charge for access to data and analytics (2:24)
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Quiz
WHY PLATFORMS FAIL
