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Platform Strategy Masterclass - Basic
INTRODUCTION TO PLATFORM STRATEGY
An introduction to pipelines (3:05)
The platform business model (2:52)
Three shifts when moving to platforms (3:07)
Examples of platform shift: Telecom, Travel, and Publishing (3:40)
Four critical priorities for platform execution (7:04)
PLATFORM INTERACTIONS
The core interaction - Introduction (1:21)
HOW PLATFORMS SCALE
Scaling factors for a platform business (2:27)
CONTROL POINTS - HOW TO WIN WITH A PLATFORM STRATEGY
Introduction to control points (2:52)
HOW TO MONETIZE A PLATFORM BUSINESS
Introduction to platform monetization (1:19)
WHY PLATFORMS FAIL
Why platforms fail - An Introduction (2:41)
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Examples of platform shift: Telecom, Travel, and Publishing
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